The social networks have become a powerful and extremely useful tool for the dissemination of selection processes. With the spread of digital devices such as tablets and smartphones, the most desirable talent for your business can be one or two clicks away from you if you use the right strategies. Among them, undoubtedly, advertising on LinkedIn can generate excellent results.
With nearly 500 million users, both individuals and corporations, LinkedIn ranks as the largest professional social network on the planet and has established itself as one of the main bridges to achieving consistent networking.
There, professionals publicize their portfolios, publish texts and accompany personalities of their sector. On the other hand, when it comes to hunting for talent, recruiters have easy access to those professionals and can pick the ones they like the most.
In addition, the cost-effectiveness of job ads on LinkedIn is quite attractive because you determine the ad format, the profile of the professional you want, your daily budget and how long the vacancy should remain open. All this facilitates the expansion of the number of registrations for your vacancy and avoids wasting time with profiles that do not conform to it.
Based on this, the time has come to know the advantages of advertising on LinkedIn and check out the 7 basic steps. Let’s move ahead.
What are the advantages of advertising on LinkedIn?
Like Google and Facebook ads, on LinkedIn you can specify the entire ad profile of your position and promote it in a way that directly targets the intended audience.
Because LinkedIn algorithms can know which type of professional is looking for the position you offer, you can reach the target audience. By establishing the right segmentation, you avoid bottlenecks that hinder the choice of professionals and waste time.
When defining the ad, you choose items such as function,position, the degree of specialization, market segment, among other specifications that guide an accurate disclosure.
In addition, upon receiving the registration of the vacancy,you know the profile of that professional and perform a screening that streamlines the process. See now how to advertise on LinkedIn through this walk through.
1. Create an account on LinkedIn
First of all, make sure your company has a profile on LinkedIn. Creating an account is essential for individuals and legal entities to advertise job openings on the social network. Once the account is created and you have defined your company profile, go to the next step.
2. Click on “Advertise Vacancy”
Go to the “Solutions” icon at the top of the page and click “Advertise Vacancy”. If you are recruiter account customer(recruiter), you will be directed to a specific page, with different contract options. Remember, too, that you need to have a company page to advertise.
3. Fill in the job specification
At this point, you will specify the name of your company,the position that is open, and the location. To help you, drop-down lists make it easy to select the information you want. For example, LinkedIn technology highlights standard positions based on the ad flow and the position provided.
After confirming this information, you will arrive at a screen that will give the job description. Fill out this step carefully and be very clear.
You will complete the following items:
- up to 3 functions and sectors of the company;
- type of position and level of experience (they are filled automatically, but you can edit, through a drop down list);
- enter the job description;
- how your talents will apply (for example, using your own profiles on LinkedIn or through an external website whose URL you will provide) and to which email notifications will be sent.
By completing this step, you can also refine your ad by adding other relevant information. Are they:
- indispensable competencies for the position;
- professional experience;
- academic training.
4. Determine the region where you want to report the vacancy and the length of stay
This information is key to knowing what the cost of your ad is, as it is based on them that LinkedIn will calculate the value of your investment and determine the best plans for you.
5. Set your budget and choose the payment method
After that, set your daily budget. One of the options is pay per click on your ad. There you will receive a breakdown of the cost and how the daily budget works.
Then you will determine how the payment method will be (credit card, for example). If you already have a registered form of payment, you can trigger it or even add other means.
6. Add additional information
Once you have chosen the plan and payment method, you can add information that will improve your ad and give your position more credibility. Are the following:
- display your LinkedIn profile on the ad;
- add skills to the job description (some appear automatically according to the information you’ve detailed in the previous steps, but you can edit);
- select a position to make it easier to discover your ad;
- add compensation (if you do not, the social network itself displays a salary estimate according to your database).
7. Follow the publication of the vacancy and manage the candidates
You’ll receive email notification as soon as your ad is published. From now on, as you are registered for your position, you will be in a position to manage your candidates, gain insights from the profiles that viewed your ad, and review the candidates.
In addition, you can edit your daily budget according to your needs. After the post is posted, the ad is also available for sharing on LinkedIn and on other social media.
To gain visibility and attract the best talent to your business, announcing a LinkedIn spot represents a breakthrough innovation that meets the digital age.
With that in mind, you should also Know why giving feedback is important in the selection process.